Sunday, February 24, 2008

MORE CONSPICIOUS CONSUMPTION

"The best way to a man's heart is through his wheels. And the Ecosse Heretic Titanium motorcycle is about as palpitation-inducing as they come. The first bike made with an all-titanium chassis, it marries high-tech engineering with old-style design. Built for speed, the handmade engine is composed of solid aluminium and is fuel-injected and supercharged. But thanks to a radial braking system with 12 individual brake pads in front, it's easy to stop, too. Made with a carbon-fibre body, the Heretic Titanium is also shockingly lightweight, tipping the scales at about 192kg. And it's comfortable, with an adjustable, ergonomically correct gel-padded seat. As the world's most expensive bike, perhaps it's only fitting that it comes with a matching timepiece ($275,000; www .ecossemoto.com). But with this baby, he'll never be late. (Newsweek, 11 February) RD

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