Tuesday, May 06, 2008

CRISIS? WHAT CRISIS?

"Walking around the Salon International De La Haute Horlogerie, the annual luxury-watch trade fair in Geneva, Switzerland, it is difficult to get much of a sense of the impending disaster that stalks the world's financial markets. On the first day I was shown a baguette-set tourbillon wristwatch made by Jaeger-LeCoultre, retailing for €409,840; three orders had been taken before lunch—and the fair hadn't even officially opened yet. Across the country, at Switzerland's other, older watch fair in Basel, Jean-Claude Biver, the effervescent boss of the newly resurgent sports brand Hublot, told me he took orders for €159.4 millions' worth of watches, compared with €81.9 million at last year's fair. If anything, the problem that many brands have encountered is managing to deliver all the watches for which they have taken orders." (Newsweek, 12 April) RD

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