Friday, June 08, 2012

NO GOLD MEDALS HERE

Sportswear producers love to project an image of clean-cut athleticism but behind the glossy image lies the sordid profit-making reality of the sweatshop. "Adidas, the sponsor of the London 2012 Olympics and the maker of Team GB kit, will be the focus of protests about sweatshops this summer. The sportswear brand, which is promoted by David Beckham, will be targeted with a 90-second video alleging exploitation of workers. Campaigners from War on Want will also attach tags to Adidas clothing as part of the protest to highlight the claims. The YouTube film released by the anti-poverty group features an English woman called Jeanette, who describes working at a factory for low wages and poor conditions. She claims workers are beaten by their boss for asking for time off to see their children. At the end of the clip, she reveals she is telling the story of Anisha, who works in a factory in Asia that allegedly supplies Adidas." (Daily Telegraph, 7 June) RD

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