A car for the very high rollers

A new model Rolls-Royce convertible is going on sale this summer.

In the UK, where it will go on sale in July, the car will cost some £325,000 when extras such as chrome wheels (£4,500), a brushed steel bonnet (£6,400) and a teak deck (£5,300) around the back seats are included.

At least 40% of its customers will be recruited amongst America's super-rich, though some 20,000 of the world's 85,400 ultra-high net worth individuals - people with more than $30m (£15m) ready cash at their disposal, as measured by CapGemini Merrill Lynch - are European, 3,700 of them British.

"The wealth factor is an important part of the market growth," points out Rolls-Royce Motor Cars' chief executive, Ian Robertson. "We're aiming to pick up about 1% of them each year. " - and that would be 800 out of a world's population of 6.5 billion .One American bid £1million in an auction to be the first U.S. customer. Rolls-Royce's chairman and chief executive Ian Robertson said: "Our customers are impervious to traditional marketing...Typically they have between £15million and £20million of disposable income but are extraordinarily keen on getting value for money. "


On average, Rolls-Royce's clients already own an average of seven or eight cars, along with three to five properties and in some instances a private jet (14%), or a yacht (7%).

Elsewhere Roberson says that Rolls-Royce has opened its fifth showroom in China in a hi-tech district of Chengdu, the luxury car maker announced.
"China is a very important market for Rolls-Royce, with sales in 2006 growing by more than 60 per cent, making the region our third largest market in the world behind the USA and the UK," .

An there is you and me struggling to just keep the motor on the road , too !!