Millions of people have been trained to think about what they buy through advertising slogans. They go into the grocer for a packet of "exceedingly good cakes" and some "prolongs active life" for the dog; in the sweet shop they pick up a "helps you work, rest and play" bar and perhaps "just one Cornetto" - to the approved tune, of course; then on to the travel agent to book two weeks in Benidorm with "we'll take more care of you"; down to the garage to pick up the "Vorsprung durch Technik" and fill it with a few gallons of the petrol which" you can be sure of". It is hardly surprising that a buying and selling society has taught the consumers to go in for commodity-talk, Think of all the language we'll lose to a world of free access: no more mindless slogans and jolly tunes to persuade us to buy shoddy brand A rather than bargain brand B. In a moneyless society l suppose we will have to learn to survive without the ad-men telling us what we want.
Steve Coleman
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