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Tuesday, December 20, 2011

PROFIT AT ANY COST

There is no limit to the efforts capitalist firms will go to in order to capture a bigger slice of the market. Here is a particularly nasty example of this competition. "Unhealthy food is being "shamelessly" promoted to children online to get around bans on television adverts, campaigners have claimed. The British Heart Foundation cited websites by Cadbury's and Nestle as examples of "cynical marketing". Sites used childish language, games and free gifts to appeal to children, according to the report." (BBC News, 18 December) RD

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