CAPITALIST CON GAMES

In 2004 Coca-Cola withdrew their bottled water Dansant in Briain when the press exposed it as merely tap water, although the revelation that some of it had become contaminated may have had something to do with the decision. Now a rival brand in the USA has also been exposed. "Last week PepsiCo announced that the label on its Aquafina brand of bottled water will soon carry the words "public water source", instead of the innocent looking "p.w.s". That's right: Aquafina is to all intents and purposes tap water. Coca-Cola is under pressure to follow suit with its Dansani brand, though so far it is refusing to do so. (Economist, 4 August) Full article is available at www.economist.com/businessview RD