In 2004 Coca-Cola's Dansini water "filtered for purity" by using "reverse osmosis" turned out to be tap water marked up from 0.03p to 95p per 500ml. In July, Pepsi was forced to change labels on bottles of Aguafine and admit that it "originated from a public water source" - the tap. A gullible public is still being conned though.
"Boots confirmed yesterday that it is selling water at £3.99 for little more than a cupful. Its Expert Sensitive Refreshing Facial Spritz is exactly what it says on the can: water." (Times, 6 October)
In its constant drive for profit the capitalist class are prepared to engage in all sorts of skulduggery, but Boots selling tap water at £32.92 a litre takes some beating. RD
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