Marketing kids and education

David Buckingham, a professor at the Institute of Education, University of London and a leading authority on children and the media, said that the "privatisation" of schools could be affecting children's education...The involvement of commercial companies in the running of schools - that's something which potentially has implications for children's wellbeing," he said.
"From my point of view commercial resources in classrooms - Shell's introduction to the oil industry, Coke machines in schools - there's a continuum from there to commercial companies that provide school meals, to commercial companies being involved in education on all sorts of levels including management...Carphone Warehouse, Microsoft, Dixons and Granada Learning are all running academies. The schools minister, Lord Adonis, has said that every school should be in partnership with a business, and the government is promoting trust schools, which see businesses helping to run and advise schools.
Buckingham said the links went further than academies. Firms were increasingly sponsoring school sport, music classes and homework clubs, in what amounted to "privatising" state schools, he said...Buckingham said there was convincing evidence that the amount of marketing to children was intensifying and it was happening at a younger age.