THIS SPORTING LIFE
Sport according to most dictionaries is usually defined as "to amuse, recreate, to take one's pleasure", but we live in capitalism and it should probably be more accurately defined as a "business opportunity". When Andy Murray, the tennis player won a tournament in New York the press and TV speculated on how much it was worth. "Scott Barclay, a lecturer in sport business and management at the University of the West of Scotland, predicted that Murray will enter the Forbes rich list next year and that the win moved him "away from the celebrity clutter". ... "Without a doubt, next year he'll appear in the Forbes rich list, among the likes of [Roger] Federer, [Maria] Sharapova, [Cristiano] Ronaldo, [Lionel] Messi, [Rafael] Nadal." (DailyTelegraph, 12 September) Murray, 25, who already has lucrative contracts with Adidas, Royal Bank of Scotland and Jaguar, may also sign deals with other companies. His five-year contract with Adidas, signed three years ago, was worth as much as $5 million (£3.2 million), pushing his earnings last year both on and off the court to $12 million (£7.4 million), according to Forbes. Capitalism distorts everything and it should come as no surprise that a university has a subject entitled "Sport business and management". RD
No comments:
Post a Comment