Workers have to deal with the buying and selling in different ways from capitalist. Capitalists must sell the products in order to realise a return of their capital investment. Workers must live on the wages paid which requires them to be careful and search around for what are often called bargains.
Socialists want a society where people would take the goods they need from the store when needed and no money or bargains or Black Fridays or gimmicks or financial distress or frantic promotional and discounting would be necessary.
The comments below extracted from the "Sarah Butler - The Guardian - 21 December 2017" under the title " UK retailers in financial distress" expresses a worry by retailers that shoppers are wising up to gimmicks which might not appear as good as they first appear.
Nearly 45,000 retailers are in financial distress this Christmas as a snowy weekend and the squeeze on consumer spending power hit sales after the Black Friday rush.
Julie Palmer, a retail expert at Begbies Traynor, said retailers had faced a particularly disappointing few weeks of trading following the apparent success of Black Friday at the end of November.
"The increasingly frantic promotional and discounting activity we are seeing this week across the high street is simply not having the same effect on consumers as it once did," she said.
"UK shoppers are savvier than ever and prepared to search online for the best deals, having grown wise to the gimmicks and discounts on offer in store, which many now realise may not be as good as they first appear."
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