Saturday, February 14, 2009

HARD TIMES

HARD TIMES

"Think pawnshops, and you probably conjure up old jewellery, desperate customers, and seedy store fronts. Hardly, it would seem the ingredients for innovation. Yet amid recession, the country's largest chain, Cash America International (NYSE:CSH - News), is using the credit-crunch boom time to lure new customers and expand. To woo the growing number of consumers facing a credit squeeze, Cash America is boosting the amount of short-term loans it offers online, and is adding a cash-advance feature to electronic payroll cards. Such cards are gaining popularity among employees with poor credit, or those without traditional bank accounts." (Yahoo News, 5 February) RD

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