We were reminded about what the Olympics and other international competitions are really about by the article in The Toronto Star (Feb 15, 2014) entitled, "Canada's winners in the Personal Brand Olympics. It goes on to rank Canada's top prospects for advertising companies and corporations to reel in the greatest amount of money while NOT plying their specialties. The most telling part is the "great endorsement because" section. For Alex Bilodeau, for example, gold medal in moguls skiing competition, it says, " What athletes can do really well is also share a social message, which he does when he talks about the challenges of his brother (Frederic, who has cerebral palsy)…He definitely has proved his worth to corporate Canada in a number of ways". Please meet the money- grubbers and hangers-on of the capitalist world otherwise known as entrepreneurs. John Ayers
The Glasgow & Edinburgh Branches Blog. Towards a better understanding of the world, in order to change it.
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