LUXURY Swiss watch brand Ebel will this week announce a sponsorship deal with Rangers football club that will include the launch of a limited edition watch selling for almost £7,000.
Rangers' blue is used on the dial and the logo is engraved into the oscillating weight seen through the sapphire crystal case back.
Martin Bain, Rangers' chief executive, said: "International brands are now looking at football clubs that offer partnerships which go beyond local exposure."
The club commissioned a global research agency to look at Rangers' exposure across the world last season and found that it reached more then 73 million people in Europe alone. "Importantly, we can now tell brand owners exactly who was watching, in which countries and at what time," said Bain.
The Glasgow & Edinburgh Branches Blog. Towards a better understanding of the world, in order to change it.
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