Saturday, November 01, 2008


For those not feeling the global economic crisis -- and not content just to wear diamond earrings -- a Japanese company on Thursday unveiled a line of mobile telephones encrusted with diamonds. Japan's Softbank Mobile said it will sell 10 of the phones, each studded with 537 diamonds of 18.34 carats from Tiffany & Co. The "Softbank 823SH Tiffany" phone will sell for around 1.3 million yen (13,265 dollars), the company said. The phone has a top that flips open to a display also designed by the luxury New York jeweller. Japan is the world's largest market for luxury goods and nearly everyone owns a cell phone, leading fashion companies to try to tap into the mobile market. Earlier this year Softbank rival NTT DoCoMo Inc. launched a cell phone designed by Italian brand Prada. Fellow designer Gucci also started a website for Gucci goods accessible only by Japanese mobile phones."
(Yahoo News, 30 October) RD

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