Monday, December 08, 2008

BLING, BLING - ITS THE PHONE


Vertu's Frank Nuovo holds his latest baby, the Boucheron 150, which has been
sculpted from a single slab of gold to resemble a jewel
"Nuovo prefers to avoid too much tawdry talk of price tags, but if the unique 150 isn't his most expensive creation to date, then that would be the Vertu Signature Cobra, which comes coiled in a bejewelled snake (two diamonds, two emeralds, 439 rubies), courtesy of Boucheron. It's attractive, if you like that sort of thing, and worth somewhere in the region of £170,000. If your pockets aren't quite deep enough to purchase the Cobra, then the Vertu Ascent, which chief engineer Hutch Hutchison describes as the company's "entry level" model, retails at a modest £2,900. It may not have much of the bling expected by the average mobile-phone user (no camera, no Bluetooth wireless), but it boasts rather more timeless touches of quality: made from ceramic, stainless steel and a durable alloy called Liquidmetal, the Ascent is finished with hand-sewn leather and a scratch-proof sapphire crystal screen." (Independent, 26 November) RD

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