One of Scottish football’s leading administrators has called for the game to accept that supporters matter more than television companies, and to rethink the balance between the demands of broadcasters and the interests of supporters.
Hibernian managing director Fife Hyland said the demands of broadcasters had been too easily allowed to outweigh the interests of supporters, particularly when it came to deciding kick-off times. “We know TV is important to Scottish football but it’s not the be all and end all,” he said.
For many of the Scottish football clubs , match-day receipts remain several times greater than income from broadcasting. For example, in their last published accounts, for the year to July 2010, Hearts revealed that their matchday revenues were more than two and a half times greater than their income from broadcasting. Their income from TV was £1.5million, while that from matches (gate receipts plus smaller associated items such as programme sales) was £3.9m. There is an even greater disparity across the city Hibs are understood to take in around four times more from match-days than they do from broadcasting.
The Old Firm, Rangers (presently insolvent) and Celtic dominate Scottish football. A new £80m TV contract with Sky and ESPN, is dependent on the provision of four Old Firm fixtures a season and shows the importance of Rangers and Celtic. The ten non-Old Firm clubs in the SPL want to change the league’s voting structure, which at present requires an 11-1 majority for substantial changes to be passed. Dunfermline chairman John Yorkston said that he would urge the ten to resign if Rangers and Celtic continued to block democratisation of the rules on voting. The Old Firm have historically shown their ability both to ignore the common good where there is a buck to be made, and so it was to prove again.
Managers and directors of the ten have begun to make it clear that a future without the Old Firm was not only an option, but might even be preferable. Fans will see their departure as a chance for real competition to be returned to an SPL championship
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