CONSPICIOUS CONSUMPTION

"The Swiss company Caran d'Ache pays homage to watch making with a new limited-edition fountain pen. Known as the 1010—for the time at which a clock face is considered balanced, and which almost all watch ads display—the pen's body resembles watch gears and the clip a watch hand. Five-hundred silver-plated, rhodium-coated instruments will be sold for $19,000 apiece, and ten 18-karat-gold models will retail for $174,000. It's a sure way to add value to one's signature." (Newsweek, 28 January) RD