Monday, January 21, 2008


It used to be said that horse racing was The Sport of Kings now it seems that football is the sport of millionaires. After a series of takeover bids in the premier league, football has moved from the sports page to the financial page. "Manchester United intends to carve out new global sponsorship deals as it seeks to capitalise on a fan base it estimates at 33m, according to David Gill, its chief executive. Announcing a record pre-tax profit of £59.6m for the year to June 30, up from £30.8m the previous year, Mr Gill said future growth would accrue from the first year of the new Premier League TV deal and commercial ventures." (Financial Times, 11 January)
So while United and City football fans might argue in the pub about the merits or demerits of this or that striker's abilities, the real business of football is raking in the loot from sponsorship deals. Capitalism sees everything from a profit angle RD

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