Young people are being recruited into the Army with misleading marketing . The report, by the Joseph Rowntree Charitable Trust, says that recruiters are targeting children as young as seven .
The advertising campaigns used by the Ministry of Defence "glamorise warfare, omit vital information and fail to point out the risks and responsibilities associated with a forces career", says the study. The report's author, David Gee, said: "The literature available to the young glamorises the armed services but does little to show the dangers recruits may face and even less the moral dilemmas they may face..."
One particularly successful advertising programme is "Camouflage", aimed at 13 to 17-year-olds, which includes a magazine, website and interactive games. The language in the recruiting literature and promotional DVD is so sanitised, a report says, that one brochure, "Infantry Soldier", does not even mention the words “kill” or “risk”.
A common tactic, is to “emphasise the game-playing character of battle to attract children by blurring the boundaries between fantasy and reality”.
The report, "Informed Choice? Armed Forces recruitment practice in the UK", says: “The literature rarely refers to the dangers of combat and never mentions the risk of being killed, seriously injured or chronically traumatised. The absence of the word ‘kill’ suggests a policy decision to avoid it.”
Potential recruits can also be confused or misled in other ways, it says: “A soldier is obliged to serve for at least four years and three months (or up to six years in the case of under18s) with no right to leave once three months have passed. [But] this is omitted from the brochure and video.” The differences between civilian and military life are not made clear, it adds. “Readers are told that there is ample free time and personal freedom.” In reality, the training programme involves “a tough regime of discipline. Trainees face relative isolation from family and friends for several months and can be posted to active service overseas immediately after training.”
Socialist Courier has always stated the only war worth fighting is the class war