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Showing posts with the label boy soldiers

Vultures of War

Young people are being recruited into the Army with misleading marketing . The report, by the Joseph Rowntree Charitable Trust, says that recruiters are targeting children as young as seven .

The advertising campaigns used by the Ministry of Defence "glamorise warfare, omit vital information and fail to point out the risks and responsibilities associated with a forces career", says the study. The report's author, David Gee, said: "The literature available to the young glamorises the armed services but does little to show the dangers recruits may face and even less the moral dilemmas they may face..."

One particularly successful advertising programme is "Camouflage", aimed at 13 to 17-year-olds, which includes a magazine, website and interactive games. The language in the recruiting literature and promotional DVD is so sanitised, a report says, that one brochure, "Infantry Soldier", does not even mention the words “kill” or “risk”.
A common ta…