One of the empty boasts beloved by supporters of capitalism is that it is the most efficient ways to run modern society. We wonder what those supporters make of Bill Bryson's book "Mother Tongue". 'In 1987, the chairman of United Airlines, Richard Ferris, spent some $87 million changing the company's name to Allegis. ..... After just six weeks, Ferris was deposed. One of his successor's first moves was to change the name back to United Airlines.' (Page 208, Penquin) $87 million of human expenditure down the drain. Yeah, a really efficient social system! RD
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