Wednesday, February 27, 2013

Let them eat coco-pops

Kelloggs vice President Jodi Gibson says one in eight people around the world face food insecurity issues every day.

 The company is pledging to provide one and a half billion servings of their cereals to children and families in need through an anti-hunger program by the end of 2016.

A nice piece of advertising and product placement. Perhaps it may counter the negative publicity it received when Oxfam named them among the worst offenders of 10 multinational companies, lacking in efforts to ensure rights of workers and farmers, protect women, ease climate change and provide transparency of their supply chains.

 The hundreds of brands lining supermarket shelves are predominantly owned by just 10 huge companies, which have combined revenues of more than $1bn a day. 80% of the world's hungry people work in food production, and these companies employ millions of people in developing countries to grow their ingredients.

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