Showing posts with label Heinz Tomato Soup. Show all posts
Showing posts with label Heinz Tomato Soup. Show all posts

Monday, July 30, 2007

Science for hire

Achieving headlines throughout the world , Heinz Cream of Tomato Soup improved men's fertility according to researchers after conducting tests involving six healthy male volunteers by the University of Portsmouth . The study found that a fortnight of tomato soup had some effect on semen.
Nigel Dickie, a spokesman for Heinz, said: "It's good to know that Heinz Cream of Tomato Soup could boost your mojo and give guys extra oomph. And for Heinz Ketchup lovers, the tomatoey goodness will put more ketchup in your bottle."

However , The Scotsman contacted fertility experts and the company admitted it had overstated the research, which it had partly funded. In fact, the Portsmouth study found that while lycopene levels rose in semen after a period of soup consumption, there was "no measurable increase" in the sperm's ability to combat damaging free radicals. The scientists said more research was needed to see if higher lycopene levels really would help boost fertility.
A University of Portsmouth spokesman said "But on the basis of this research alone, we cannot say that the lycopene levels in sperm boosted fertility."

Allan Pacey, secretary of the British Fertility Society, said although the study found higher lycopene levels in the sperm, it did not find any improvement in its quality to tackle infertility. Dr Pacey, a senior lecturer at the University of Sheffield, said sperm was produced by the body over three months, so long-term changes to diet would be most effective at improving its quality, rather than a two-week alteration.

So there we have it . Important science and research facilities at universities being hired to promote and market certain products . Commercial companies distorting scientific findings and then publicising inaccurate claims to increase its sales at the supermarket .

Capitalism , instead of using the field of medical research to advance and improve the quality of life simply employs the knowledge and brains of skilled and gifted people to make a fast buck and improve and advance advertising rather than health .