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Showing posts with the label research

Science for hire

Achieving headlines throughout the world , Heinz Cream of Tomato Soup improved men's fertility according to researchers after conducting tests involving six healthy male volunteers by the University of Portsmouth . The study found that a fortnight of tomato soup had some effect on semen.
Nigel Dickie, a spokesman for Heinz, said: "It's good to know that Heinz Cream of Tomato Soup could boost your mojo and give guys extra oomph. And for Heinz Ketchup lovers, the tomatoey goodness will put more ketchup in your bottle."

However , The Scotsman contacted fertility experts and the company admitted it had overstated the research, which it had partly funded. In fact, the Portsmouth study found that while lycopene levels rose in semen after a period of soup consumption, there was "no measurable increase" in the sperm's ability to combat damaging free radicals. The scientists said more research was needed to see if higher lycopene levels really would help boost f…