Attracting votes demands some reformist parties to what can be described as the Hard Sell, however, it takes on a new meaning according to an article by Marc Lacey in Mexico City in “Scotland on Sunday” 15th February.
The Mayor of Mexico City, Marcelo Ebrard does not even recognise the authority of President Felipe Calderon after a disputed election two years ago. He argues that Calderon's use of the military against the drug cartels has worsened the situation, causing extreme poverty and more crime in rural areas dependent on drug-trafficking for income. His new initiatives may be more about politics than anything else, and with elections looming in July, candidates across Mexico are beginning to lay the groundwork for their campaigns.
To bolster the fortunes of his leftist Party of Democratic Revolution and to further his own dream of becoming the country's president in 2012, Ebrard has pushed to legalise abortion and gay civil unions in the capital and crack down on illegal street vendors and unlicensed taxi operators, who have long been associated with crowds and crime. His plans to expand subway and bus services are ambitious and popular.
In announcing the erectile dysfunction programme in November, Ebrard, 49, portrayed it as a way of bringing smiles to the faces of those who have reached the "tercera edad"; or third age, as Mexicans call the golden years.
"Everyone has the right to be happy," the mayor said, noting that many of the poorest elderly people do not qualify for employer-based health plans and have been abandoned by their families. "They don't have medical services, and a society that doesn't care for its senior citizens has no dignity"
Getting men into public clinics with the promise of free medicine could help them get treatment for other related health problems, like diabetes, hypertension, obesity and depression believe health officials. "This is a public health problem," said one doctor.
Not everyone is enamoured by the new programme. One of Ebrard's rivals for the presidency, Fidel Herrera, 59, the governor of Veracruz State from the Institutional Revolutionary Party, dismissed the Viagra handouts as ridiculous. "What's the point of encouraging old people to have sex?" he asked in a recent interview. "There's such a thing as nature. You can't play God:"