But now the former 1980s yuppies are struggling to live within their means in middle age.
Almost half of the Young Urban Professionals of 20 years ago are finding it tough financially,
"Despite the champagne lifestyle and optimism of the time, our research reveals that many former high flyers have ended up no better off than the average mid-life family. They are just as worried about meeting the monthly bills, the cost of bringing up their kids and how they will fund their old age." - said the communications director at Liverpool Victoria friendly society